You might believe it or not but the traditional marketing funnel is now fragmented, as possibly as it could.

The Traditional Marketing Funnel

The traditional marketing approach by Elias St. Elmo Lewis, at the end of 20th century, elucidates the journey of a customer from the point of awareness to the point of conversion. The traditional one had an outlook from awareness to interest, followed by desire, and finally to the point of action.

Businesses would rate their marketing on the basis of this hierarchical view from the traditional marketing funnel.

But now the question arises, do you know that the traditional marketing funnel has become obsolete?  Yes. Few of you must be aware of these. But, unfathomably, we’re still been taught about the traditional marketing funnel, us being unaware of the fact that it’s of no use for the current business aura. It is not being practiced now. Businesses nowadays are mounting far from the funnel i.e. the traditional one.

Well now you must be thinking how the modern marketing funnel would be, and how has it got the eruption as compared to the former one.

Evolution in Marketing

 I think this report on the direction of marketing in 2020 will surely help you know that how everything is panning out digital. Yes, you heard it right “digital”.

Image Courtesy: Smart Insights

These stats clearly show from the past few years how the aeon of marketing has evolved. How extremely consumers looks to search online for their queries or anything they desire for!

Earlier marketing was quite of like a mythological circle, you got your products or services sold to the masses and done. But now, people actually want to know the facts. Rather than just buying it, they actually want to benefit the ROI acquired from the product and to be understood by the brand. This is the reason there’s been an evolution in marketing.

56% of consumers believe businesses need to have a deeper understanding of their needs.

 Modern Marketing Funnel

The modern marketing funnel is kind of vague. While the prime focus during the traditional marketing was only the customer’s purchase, no customer retention strategies as such were highly considered.

Now, customers can usually enter and exit the funnel at any stage, while this was at instance not possible in the traditional marketing funnel. However, no particular model is universally accepted by any companies these days.

Today you can expect more service than just an order delivered to you. Haven’t you got in touched with the favourite brand of yours after they receive some kind of leads from you regarding your interest towards their product or service?

Well this is why we say that you can literally hop, skip and jump the modern marketing funnel anytime.

Let me now make you familiar with the omni-channel nurtured marketing funnel.

Image Courtesy: Campaign Monitor

I found the funnel quite legitimate because as you know that marketing today has a lot to offer even after the point of conversion as compared to the traditional one.

Let’s have a quick look what the funnel has to offer:-

1. Creating Brand Awareness similarly like your precursor

2. Discovering the pain-points and through that taking advantage of the situation.

3. Impress with what you have to offer, targetedly and advantageously by benefitting them.

4. Simplify purchasing so that you don’t lose the sale or conversion.

5. Engaging and building relationship knowing them demographically.

6. Expand your sale with how much beneficiality can you provide to your customer by staying updated with the new trends.

7. Generating brand advocacy and by considering your customers as your brand’s ambassadors so that you get a great amount of word-of-mouth.

 Conclusion

To conclude, it is how you streamline your marketing efforts, will reap you the benefits. The consumer behaviour is quite volatile but it’s on the marketer how he anticipate the challenge. Approaching the funnel in the right way can get you tick the boxes right accordingly. Moreover, the approach towards the funnel should be correct considering pre-conversion, during conversion, post conversion.

Thank you.